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TJARD PÜSCHEL

(M.A.)  International Marketing & Brand Management

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ABOUT ME

My name is Tjard Püschel, I am 26 years old and I completed my English-language Master's degree in "International Marketing and Brand Management" at Munich Business School in January 2024 (GPA: 1.3 / A-). Before that, I completed a Bachelor's degree in the field of "Online Media Management" (overall grade: 1.3 / A-) at the Stuttgart Media University in August 2021.


As you can see from my resume, I have been interested in business administration and marketing in particular for many years. Through my past, as well as current academic and professional stations, I can draw on an international, as well as multi-faceted experience in the areas of consulting, marketing, branding, project management, and social media:


During my bachelor's degree, I completed a semester abroad at the Nanyang Technological University of Singapore (GPA: A-/1.4) and a six-month internship in the social media department of FC Bayern Munich. In addition to my analytical qualities, I greatly developed my creative and business skills at these stations.


Since September 2021, I have not only been working as a master's student in Munich but also as an independent entrepreneur in the field of branding. Currently, I support companies here in the areas of branding, online presence, as well as photo and video production (Company page). This expertise also flowed into my work as a working student at the marketing department of the Zurich-based company Swiss Sales. Thus, my remote way of working enabled me to complete another semester abroad at the University of Cape Town in South Africa in July 2022. Here, I was not only able to expand my knowledge in the areas of electronic marketing, campaign communication, and reputation management, but also once again realize how important and inspiring it can be to work in multicultural teams!


Currently, I am writing my master's thesis and supporting as a working student the Brand Management & Strategy Team of Telefónica Germany. For my future, I am excited about my following professional and academic challenges!


Until January 2024, I supported the Brand Management & Strategy team at Telefónica Germany as a working student and Master's student. I was able to complete my master's thesis on the topic of "Influence of Emotionalizing Brands on the Purchase Decision of Generation Z Using the Example of O2 Germany's Engagement in the Field of Music" with a grade of 1.3. I am currently looking for new professional challenges following my internship at the management consultancy newboxes!

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PROFESSIONAL EXPERIENCE

What makes me a suitable candidate for your company is above all my international, as well as multi-faceted professional experience!

Here you can find my previous professional stations

Intern - Marketing Consulting

Munich, Germany  |  Since Feb. 24

  • Support and participation in the re-branding process
  • Individual marketing consulting for clients from various industries
  • Development of customized marketing strategies
 More information

Founder - Branding agency

Munich, Germany  |  Since Sep. 21

  • Development of innovative marketing activation ideas
  • Website & online marketing campaign design
  • Corporate branding (including CI guideline, photo and video production)

Working student & Master thesis - Brand Management & Strategy

Munich, Germany  |  Jan. 23 - Jan. 24

  • Derivation of strategic recommendations based on data-driven reporting
  • Trend analyses of possible areas of development for the brand platform
  • Identification and operationalization of potential sponsoring partners

Working student - Marketing

Zurich, Switzerland  |  Sep. 21 - Dec. 22

  • Optimization of marketing channels (social media, newsletter, Google &LinkedIn ads, print)
  • Revision of the internet presence (via Wordpress & Typo3)
  • Development of new marketing campaigns for contractual partners

Working student - Marketing/Communications

Stuttgart, Germany  |  Jun. 20 - Aug. 21

  • Development of coaching methods for customers in the area of online marketing
  • Customer acquisition
  • Further development of online advertising campaigns (e.g. Google & Facebook Ads)

Intern - Social Media

Munich, Germany  |  Sep. 18 - Feb. 19 

  • Content creation
  • Creation of comprehensive social media analyses
  • Publication of marketing campaigns

Working student - Marketing

Stuttgart, Germany  |  Nov. 17 - Jul. 18

  • Further development, implementation and optimization of marketing strategies and campaigns
  • Coordination and further development of the social media channels
  • Conception and organization of trade fair appearances and events

Intern - Project management

Munich, Germany  |  May - Jul. 16

  • Project planning for customers in the field of print and online advertising measures
  • Organization and supervision of shootings (castings, inquiries, negotiations of production costs, coordination of production)
  • Market and competition analysis

Intern - Editorial and social media

Los Angeles, United States of America  |  Jan. - Mar. 16

  • Editorial work for German magazines and journals (i.a. Golden Globes, Academy Awards/Oscars)
  • Reporting for the internal magazine (i.a. NBA, Interview with "The 1975")
  • Production of audio- and video-content

Intern - Sport marketing

Munich, Germany  |  Oct. - Dec. 15

  • Targeted conceptual design and operational processing of marketing measures
  • Close contact with the responsible contact persons of the clubs
  • Administration of the Sky ticket management for the Bundesliga

Intern - Soccer analysis

London, England  |  Aug. - Sep. 13

  • Data analysis and storage of sporting events
  • Inventory data management
  • Statistical evaluation

RECOMMENDATIONS

Prof. Dr. Stephan
Wilczek

Dean,

University of Media Stuttgart

"With his expertise and his thoughtful and critical contributions, he was always an enrichment for my events. When it came to challenging assignments, he distinguished himself with his very ambitious approach and was consistently successful."

Felix
Lösner

Ex Head of Social Media,

FC Bayern Munich

"Mr. Püschel always works very carefully, conscientiously and precisely. He was always up to a heavy workload. Thanks to his quick comprehension, Mr. Püschel was able to see even difficult situations immediately and recognized the essentials."

Prof. Dr. Simon
Werther

Professor of Leadership,

University Munich

"I am very happy to recommend Mr. Püschel without reservation because of his special achievements and extraordinary commitment. I am convinced that he can also enrich your team with his enthusiasm, great commitment and positive manner."

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ACADEMIC EDUCATION

In addition to my multi-faceted professional experience, what sets me apart is my academic achievements both at home and abroad!

University of Cape Town

Semester abroad - GPA: A+ / 1,0

(Jul. - Dec. 22)

  • Digital Marketing
  • Campaign communication & reputation management

Munich Business School

(M.A.) International Marketing and Brand Management - GPA: A- / 1,3

(Sep. 21 - Sep. 23)

  • International Business Strategies
  • Customer Insights for Marketing
  • Leadership in a Global Context
  • Brand Management & Storytelling

  • Master's thesis: „The Influence of Emotionalizing Brands on the Purchase Decision of Generation Z Using the Example of O2 Germany’s Engagement in the Field of Music“ (Grade: A- / 1,3)

Nanyang Technological University Singapore

Semester abroad - GPA: A- / 1,4

(Aug. 19 - Feb. 20)

  • Digital Media Entrepreneurship
  • Film Directing
  • Photo Imaging

University of Media Stuttgart

(B.A.) Online-Media-Management - GPA: A- / 1,3

(Mar. 17 - Aug. 21)

  • Digital Marketing & Analytics
  • Online Technologies
  • Digital Content Creation
  • Bachelor thesis: "The future of digital marketing through intelligent speakers with integrated language assistants" (Grade: A+ / 1,0)

My current location 

MUNICH