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TJARD PÜSCHEL

(M.A.)  International Marketing & Brand Management

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ABOUT ME

My name is Tjard Püschel, I am 27 years old, and I completed my English-language Master's degree in International Marketing and Brand Management at Munich Business School in January 2024 (Final grade: 1.3 / A-). Prior to that, I earned my Bachelor's degree in Online Media Management from Hochschule der Medien Stuttgart with the same grade.


I am passionate about strategic brand management, digital marketing, and innovative communication strategies. Through my academic and professional journey, I have gained extensive international experience in marketing, branding, consulting, project management, and social media.


During my studies, I gained hands-on experience through various roles at leading companies:


  • Telefónica Germany – Working Student & Master’s Thesis in Brand Management & Strategy (focus: data-driven brand strategy & sponsorship activation)
  • newboxes GmbH – Marketing Consulting Internship (focus: rebranding & strategic brand positioning)
  • FC Bayern Munich – Social Media Internship (focus: digital brand communication)

In addition to my corporate experience, I have been running my own branding agency since 2021, advising companies on brand strategy, digital marketing campaigns, and photo/video production.


International exposure and intercultural competence are key drivers of my professional growth. I have completed study semesters at Nanyang Technological University of Singapore (Digital Media & Entrepreneurship, Final grade: 1.4) and University of Cape Town (Digital Marketing, Campaign Communication & Reputation Management, Final grade: 1.0).


Currently, I am working as a Marketing & Content Manager at Sportworld / b1smarttv GmbH, where I develop targeted marketing strategies, strengthen brand presence, and drive business growth.


I am always looking for new challenges in a dynamic environment where I can leverage my analytical and creative skills to create real impact for brands.

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PROFESSIONAL EXPERIENCE

What makes me a suitable candidate for your company is above all my international, as well as multi-faceted professional experience!

Here you can find my previous professional stations

Marketing- & Content-Manager

Munich, Germany  |  Since Jun. 24

  • Developing and implementing marketing concepts to drive internal & external growth
  • Creating sales strategies to acquire new clients and strengthen platform partnerships
  • Expanding & positioning the brand platform through targeted marketing initiatives
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Founder - Branding agency

Munich, Germany  |  Since Sep. 21

  • Creating innovative marketing activation concepts to enhance brand visibility
  • Designing websites and online marketing campaigns for brand growth
  • Developing corporate branding (including CI guideline, photo and video production)

Intern - Marketing Consulting

Munich, Germany  |  Since Feb. 24

  • Supporting the rebranding process to enhance brand identity & market positioning
  • Providing tailored marketing consulting for clients across various industries
  • Developing customized marketing strategies to optimize brand communication & reach

Working student & Master thesis - Brand Management & Strategy

Munich, Germany  |  Jan. 23 - Jan. 24

  • Deriving strategic recommendations through data-driven reporting & analysis
  • Conducting trend analyses to identify future growth opportunities for the brand platform
  • Identifying and activating sponsorship opportunities to enhance brand partnerships

Working student - Marketing

Zurich, Switzerland  |  Sep. 21 - Dec. 22

  • Optimization of marketing channels (social media, newsletter, Google &LinkedIn ads, print)
  • Revision of the internet presence (via Wordpress & Typo3)
  • Development of new marketing campaigns for contractual partners

Working student - Marketing/Communications

Stuttgart, Germany  |  Jun. 20 - Aug. 21

  • Development of coaching methods for customers in the area of online marketing
  • Customer acquisition
  • Further development of online advertising campaigns (e.g. Google & Facebook Ads)

Intern - Social Media

Munich, Germany  |  Sep. 18 - Feb. 19 

  • Content creation
  • Creation of comprehensive social media analyses
  • Publication of marketing campaigns

Working student - Marketing

Stuttgart, Germany  |  Nov. 17 - Jul. 18

  • Further development, implementation and optimization of marketing strategies and campaigns
  • Coordination and further development of the social media channels
  • Conception and organization of trade fair appearances and events

Intern - Project management

Munich, Germany  |  May - Jul. 16

  • Project planning for customers in the field of print and online advertising measures
  • Organization and supervision of shootings (castings, inquiries, negotiations of production costs, coordination of production)
  • Market and competition analysis

Intern - Editorial and social media

Los Angeles, United States of America  |  Jan. - Mar. 16

  • Editorial work for German magazines and journals (i.a. Golden Globes, Academy Awards/Oscars)
  • Reporting for the internal magazine (i.a. NBA, Interview with "The 1975")
  • Production of audio- and video-content

Intern - Sport marketing

Munich, Germany  |  Oct. - Dec. 15

  • Targeted conceptual design and operational processing of marketing measures
  • Close contact with the responsible contact persons of the clubs
  • Administration of the Sky ticket management for the Bundesliga

Intern - Soccer analysis

London, England  |  Aug. - Sep. 13

  • Data analysis and storage of sporting events
  • Inventory data management
  • Statistical evaluation

RECOMMENDATIONS

Prof. Dr. Stephan
Wilczek

Dean,

University of Media Stuttgart

"With his expertise and his thoughtful and critical contributions, he was always an enrichment for my events. When it came to challenging assignments, he distinguished himself with his very ambitious approach and was consistently successful."

Felix
Lösner

Ex Head of Social Media,

FC Bayern Munich

"Mr. Püschel always works very carefully, conscientiously and precisely. He was always up to a heavy workload. Thanks to his quick comprehension, Mr. Püschel was able to see even difficult situations immediately and recognized the essentials."

Prof. Dr. Simon
Werther

Professor of Leadership,

University Munich

"I am very happy to recommend Mr. Püschel without reservation because of his special achievements and extraordinary commitment. I am convinced that he can also enrich your team with his enthusiasm, great commitment and positive manner."

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ACADEMIC EDUCATION

In addition to my multi-faceted professional experience, what sets me apart is my academic achievements both at home and abroad!

University of Cape Town

Semester abroad - GPA: A+ / 1,0

(Jul. - Dec. 22)

  • Digital Marketing
  • Campaign communication & reputation management

Munich Business School

(M.A.) International Marketing and Brand Management - GPA: A- / 1,3

(Sep. 21 - Jan. 24)

  • International Business Strategies
  • Customer Insights for Marketing
  • Leadership in a Global Context
  • Brand Management & Storytelling

  • Master's thesis: „The Influence of Emotionalizing Brands on the Purchase Decision of Generation Z Using the Example of O2 Germany’s Engagement in the Field of Music“ (Grade: A- / 1,3)

Nanyang Technological University Singapore

Semester abroad - GPA: A- / 1,4

(Aug. 19 - Feb. 20)

  • Digital Media Entrepreneurship
  • Film Directing
  • Photo Imaging

University of Media Stuttgart

(B.A.) Online-Media-Management - GPA: A- / 1,3

(Mar. 17 - Aug. 21)

  • Digital Marketing & Analytics
  • Online Technologies
  • Digital Content Creation
  • Bachelor thesis: "The future of digital marketing through intelligent speakers with integrated language assistants" (Grade: A+ / 1,0)

My current location 

MUNICH