TJARD PÜSCHEL
(M.A.) International Marketing & Brand Management
ABOUT ME
I'm Tjard, a marketing and brand manager based in Munich. I cover the entire funnel: from organic reach through paid social & search to CRM, customer retention and closing.
As Founder & CEO of Clero, I built a 6-person team around an idea and developed a community platform: 10,000+ followers organically, 10 creators with a combined 4.5M reach and 10+ brand deals. Before that, at Sportworld, I grew social reach from 500 to 25,000+ followers in six months and built CRM journeys for a streaming app available in over 200 countries.
My foundation: roles at Telefónica, FC Bayern and Sky, my own branding agency, and a Master's in International Marketing & Brand Management (Munich Business School, 1.3 / A-) with exchange semesters in Singapore and Cape Town.
What drives me: I think like a founder, which means entrepreneurial, cost-conscious and focused on impact. Whether working with corporate teams at Telefónica, creators at Clero or my agency's clients, I'm good at bringing people together and turning an idea into a brand that resonates.
Now I'm looking for a marketing role where I can grow brands in a data-driven, measurable way.
PROFESSIONAL EXPERIENCE
What makes me a suitable candidate for your company is above all my international, as well as multi-faceted professional experience!
Here you can find my previous professional stations
Founder & CEO, Clero GmbH
Munich, Germany | Since Feb. 26
Marketing & Content Manager
Munich, Germany | Jun. 24 - Jan. 26
Founder - Branding Agency
Munich, Germany | Sep. 21 - Jan. 26
Intern - Marketing Consulting
Munich, Germany | Feb. - May 24
Working Student & Master Thesis Candidate - Brand Management & Strategy
Munich, Germany | Jan. 23 - Jan. 24
Working Student - Marketing
Zurich, Switzerland | Sep. 21 - Dec. 22
Working Student - Marketing/Communications
Stuttgart, Germany | Jun. 20 - Aug. 21
Intern - Social Media
Munich, Germany | Sep. 18 - Feb. 19
Working Student - Marketing
Stuttgart, Germany | Nov. 17 - Jul. 18
Intern - Project Management
Munich, Germany | May - Jul. 16
Intern - Editorial & Social Media
Los Angeles, United States of America | Jan. - Mar. 16
Intern - Sport Marketing
Munich, Germany | Oct. - Dec. 15
Intern - Soccer analysis
London, England | Aug. - Sep. 13
RECOMMENDATIONS
Prof. Dr. Stephan
Wilczek
Dean of Studies,
University of Media Stuttgart
"With his expertise and his thoughtful and critical contributions, he was always an asset to my courses. When it came to challenging assignments, he distinguished himself with his very ambitious approach and was consistently successful."
Felix
Lösner
Former Head of Social Media,
FC Bayern Munich
"Mr. Püschel always works very carefully, conscientiously and precisely. He was always up to a heavy workload. Thanks to his quick comprehension, Mr. Püschel was able to see even difficult situations immediately and recognized the essentials."
Prof. Dr. Simon
Werther
Professor of Leadership,
University Munich
"I am very happy to recommend Mr. Püschel without reservation because of his special achievements and extraordinary commitment. I am convinced that he can also enrich your team with his enthusiasm, great commitment and positive manner."
ACADEMIC EDUCATION
In addition to my multi-faceted professional experience, what sets me apart is my academic achievements both at home and abroad!
University of Cape Town
Semester abroad - GPA: A+ / 1,0
(Jul. - Dec. 22)
Munich Business School
(M.A.) International Marketing and Brand Management - GPA: A- / 1,3
(Sep. 21 - Jan. 24)
Nanyang Technological University Singapore
Semester abroad - GPA: A- / 1,4
(Aug. 19 - Feb. 20)
University of Media Stuttgart
(B.A.) Online Media Management - GPA: A- / 1,3
(Mar. 17 - Aug. 21)
